Comments on: Is New Equality California Ad Aggressive Enough?

By: Kate

Kate — Wed, 17 Jun 2009 15:04:31 +0000

Not even remotely aggressive enough. Clearly reaching out to the right (“anyone want to say grace?”) and seems to be trying to appeal to the “gays are just like us” crowd versus using the rational “marriage rights are equality rights” argument. Also, poor choice of soundbite: “I’m free to love who I love” – people will argue that in fact he is free to love who he loves – this is not the argument, the argument is about human rights. I get the impression that there is still reluctance to clearly state the issue and demand the rights, we’re still stuck in that “we’re just like you, we’re not threatening” rut which sounds to this married dyke like begging.

By: Helen

Helen — Wed, 17 Jun 2009 10:59:22 +0000

What a great family. And kudos to them for letting their whole family (kids included) be shown to the world.

But it hope it will be just one of a series of spot ads. Some of the ads should be a little angrier or, dare I say it, dramatic with e.g. one of the kids not getting hospital care or visitation because her dads couldn’t marry. I think the ads need to show more impact.

By: Kim Ficera

Kim Ficera — Wed, 17 Jun 2009 00:37:49 +0000

No, it’s not aggressive and it’s not memorable, unfortunately. The men in the video seem like very nice guys who are a little disappointed, not angry. The gay community’s anger is completely justifiable. Why not show it? I’m not saying that people need to scream into the camera, but what they’ve given us here is too weak.

By: telesilla

telesilla — Wed, 17 Jun 2009 00:24:55 +0000

I really think this is a step in the right direction. It shows a wonderful, photogenic family and a couple of guys who are obviously gay and who talk about the inequality brought on by being second class citizens.

However, I think we do need to show the painful effects of legal inequality as well. People need to see how legal discrimination hurts us and our families.