Entrepreneur.com published an article today titled “A Long-Term Commitment,” about how marketing to the LGBT community goes beyond taking advantage of the wedding boom in California. The reporter, Elizabeth Wilson, spoke with me for the article and included some of my thoughts. She also quotes Nina Smith of Queercents, among others.
Entrepreneur isn’t the first publication to address marketing and same-sex weddings. Steve Roth of Roth Strategic Communications had an article about it in advertising-industry magazine AdAge last month. Ben Finzel of the Fleishman-Hillard gay and lesbian communications group wrote about it in the group’s FH Out Front blog. Entrepreneur.com’s coverage is notable, however, for reaching out to small business owners in particular. Like the other articles, though, it pinpoints the key needs when targeting LGBT consumers: be sincere and take the time to learn about us.
I am just hoping it all comes together so my partner and I can consider a “recommitment ceremony” on our 14th anniversary. Our governor (Patterson- NY), is being very pro-active and promoting marriages from out of state as recognized here in NY.
Pingback: Queercents » Blog Archive » Queercents Weekly Roundup: Summery Goodness